Digital Transformation, Online Growth and other e-mergencies

I am Jaap Kooij, an experienced Digital Director and CDO, with extensive expertise in driving digital transformations and growth strategies for top tier brands and companies.

Key focus areas

e-Commerce and Online Sales

Build and grow e-commerce and Marketplace sales and margins in the EMEA region.

Omni Channel activation

Downstream marketing across all online and offline touchpoint in the Customer Decision Journey.

Digital operating models

Building digital monetisation models whilst mitigating channel conflicts 

About Jaap Kooij

Driving your digital success

I create success by building and growing ecommerce, omni channel demand generation and activation, digital driven monetisation models, and operating models that will enable organisations to grow and thrive in a fast-pasted, consumer centric, and digital age.

I drive success for businesses in D2C, B2B and B2B2C by growing online sales; creating omni channel strategies respecting existing customers and channels; expanding in new channels, countries,  categories, products, and services; leveraging technology; managing marketing activation and lead generation; creating digital and omni channel brand experiences; and optimising organisation and cost base.

For the past 20 years I created and managed digital p&Ls in the EMEA region ranging from 2 FTE and under Euro 1 Million revenue up to 50 FTE and Euro 70 Million revenue for top ties organisations in Healthcare, Retail, FMCG, Logistics, and Finance. Both as a full time employee and as interim manager.


Do you have an e-mergency?

Do you need a D2C strategy? Mitigate channel conflicts? Better align online and offline touch points in the Customer Decision Journey? Get a bigger "Bang for the Buck" from your Marketing investments? Boost your Marketplace Sales? Expand your European footprint? Grow your Online Sales? Optimise your digital cost base? Improve your digital teams and vendors? I am here to help!

Mitigate your channel conflicts

Your customers expect you to be present in all the online and offline touch points in their decision journey.

But adding new digital channels to your business is not always welcomed by your existing offline partners and colleagues.

Let me help to build and implement a consumer focused, omni channel strategy and operating model, where existing channels and partners are an integral part of your success!

An Experienced Team lead

Motivating and coaching professionals

I take ownership and am a result driven leader,

But also bring the combination of subject matter expertise, energy, creativity, empathy, and mileage, that make me a credible coach and mentor.

A leader, professionals and stakeholders from various cultural backgrounds an d functional area’s choose to work with.

Get in touch